Don’t bother hiring a product manager

Don’t bother hiring a PM…

If you have a fixed idea on what to build

If your Sales team or clients are dictating what to build

If they won’t have access to your customers

If you don’t know the difference between a Product Manager and a Project Manager

If you’re not ready to relinquish control

If you see technology as a support function



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Debbie Widjaja

Debbie Widjaja

Product leader, ex startup co-founder, ex Facebook. Currently a Group Product Manager at Bulb. Find me at